Cruelty-Free Makeup Brands To Try In 2020

Do no harm is a basic tenant of most of our lives, so why would we actively engage in wearing make-up from brands that aren’t cruelty free? Wearing make-up is your choice – and you do not have to wear any at all – but if you do, make sure that you get it from brands that do not test on animals and do the least amount of damage to the environment.

If you aren’t sure what cruelty-free brands you want to purchase from, start with some of these:


Milani products are some of our favorite products on the market today. They are certified cruelty-free and also approved by PETA. The website clearly lists the ingredients in every product and you can figure out which products are vegan.

Of course, their makeup is all great as well – it has some of the best buildable blush you will find on the market today.

Āether Beauty

Aether Beauty has crystals in the eyeshadows! They are among some of our favorite shadows to wear too. They have three different palette options and the entire thing, even the packaging, is recyclable. There aren’t any mirrors or magnets, but you probably have some of those already.

If you like subtle, you can do subtle looks. If you like bright colors, you can do colors.

Anastasia Beverly Hills

Anastasia Beverly Hills (ABH for those in the know) has everyone’s favorite brow products. Whether you need a pomade or a gel, a pencil or a powder, ABH has you covered. Their products are all cruelty-free and have some serious staying power. You won’t have to worry about your brows flaking off.

E.L.F. Cosmetics

If you are on a budget and need a cruelty free cosmetics brand, ELF Cosmetics is a great choice. Available almost everywhere, it has a wide range of cruelty free products that you can choose from. Even its brushes and false eyelashes are cruelty free.

Make sure to check out their primers, as they are some of the best you can find.

Too Faced

Many people love Too Faced products, including its well-known mascara. All of the products from Too Faced are cruelty free, and they’ve been that way for a long time. Many of their products cost a bit more, but they feel luxurious and perform extremely well.

Becca Cosmetics

If you are looking for a cruelty-free highlighter, Becca Cosmetics has some of the best that you can find. The brand doesn’t sell its products in countries where animal testing is required by law, they keep their ratings and information up to date on their website, and they continually change the way they package things so that they do the least amount of damage to the environment.

Urban Decay

If you like make-up that is a bit more out there: it is glittery, bright, and has serious staying power – go with Urban Decay. This cruelty free makeup brand is committed to ending animal testing not only on their own products, but overall in the makeup industry.

For your next festival, Urban Decay is a great choice.

If you are looking for cruelty free makeup brands, you cannot go wrong by starting with some of the brands on this list. This is, by far, not an exhaustive list. There are plenty of other options out there, including luxury brands and affordable, drugstore brands.

Remember that your purchasing power means something. More brands are trying to go cruelty free and we should support those that are already there to send a message to those that still do animal testing or use animal products in their formulas.

Image by Enrique Meseguer from Pixabay